The future of tech is a lot brighter with more Black women in it.
The Emerging Ladies Academy disrupts inequality in the tech industry by empowering Black girls in Omaha through tech education.
the ask: rebrand a tech education for Black girls nonprofit
the solution: create an identity inspired by Afro-futurism and a brighter future led by Black women
As creative director at MaverickPR, I led the brand refresh of the Emerging Ladies Academy (ELA). We took inspiration from iconic Black women in STEM and the vibrant colors and dynamic energy used by our favorite Afro-futuristic artists and inspirations.
ELA’s original logo struck us as lacking the powerful energy and inspiration that the organization brings to Omaha and youth education.
We also wanted to have an icon that could stand on its own as a mark for a variety of assets, key for an education-centric nonprofit.
Our team took inspiration from vibrant African textiles and colors that would complement deeper skin tones, important when working with a lot of representational imagery.
Check out Latea Glenn, the collaborating designer on this project!
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